Toolkit & Methodology
I don't just "do research." I deploy the right instrument for the level of ambiguity you face. From discovery to decision.
Methods are deployed selectively based on decision risk, data feasibility, and practical constraints.
Qualitative Deep Dives
Uncovering the hidden drivers of behavior. I go beyond surface-level answers to understand the mental models and emotional triggers of your users.
- In-depth Customer Interviews (IDI)
- Ethnographic Field Research
- Usability & Concept Testing
Quantitative Validation
Turning assumptions into measurable evidence. I design rigorous surveys and experiments to validate demand, price sensitivity, and feature preferences at scale.
- MaxDiff & Conjoint Analysis
- Market Sizing (TAM/SAM/SOM)
- Statistical Significance Testing
Competitive Intelligence
Mapping the battlefield. I analyze competitors not just by features, but by their strategic focus, unit economics, and positioning gaps.
- Win/Loss Analysis
- Unit Economics Modeling
- Differentiation Strategy
Strategic Synthesis
Connecting the dots. Raw data is useless without a narrative. I translate 100+ hours of research into a clear, evidence-backed path forward.
- Executive Memos & Briefs
- GTM Playbooks
- Decision Frameworks
Discuss a Research Engagement
Typically respond within 24 hours.
tarak@tamaraiselvan.com