Engagement Models
Structured for clarity. No open-ended scopes. No black boxes. Deliverable-focused engagements designed to produce decision-ready outputs.
What I Offer
Each service maps to the type of research in my portfolio. These are not abstract offerings—they reflect actual work delivered.
Most common entry point
1. Strategic Market Research
Comprehensive deep-dives into specific market verticals or problems. Best for entering new markets or validating major pivots.
- Primary & Secondary Data Collection
- Stakeholder Interviews
- Full Research Deck & Exec Summary
→ Example outputs: SMB SaaS – Retention Dynamics, Digital Health Transformation
2. Competitive Intelligence Sprint
Rapid landscape mapping to identify where you fit, where competitors over-invest, and where advantage actually exists.
- Competitor Landscape Map
- Differentiation Analysis
- Pricing & Unit Economics Review
→ Example outputs: Quick Commerce Profitability, D2C Beauty – Retention Economics
3. GTM & Buyer Strategy
Aligning your product with the people who will actually buy it. Focused on converting research into actionable GTM inputs.
- ICP & Buyer Persona Definition
- Buyer Journey Mapping
- Channel & Messaging Inputs
→ Example outputs: DentOnly GTM, Fintech – Scale to Sustainability
4. Regulatory & Risk Assessment
For founders entering regulated sectors. Mapping structural risks, compliance requirements, and containment zones.
- Regulatory Landscape Mapping
- Risk Constraint Analysis
- Safe Launch Sequencing
→ Example outputs: Fintech – Scale to Sustainability, Digital Health Transformation
How Engagements Work
1. Scoping
Problem framing, research design, and defining success criteria. Clarity before execution.
2. Execution
Rigorous data collection (surveys, interviews, secondary research) and synthesis.
3. Delivery
Pattern identification and decision-ready recommendations. Not academic reports.
Discuss a Research Engagement
Typically respond within 24 hours.
tarak@tamaraiselvan.com